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商品編號： 9-907-048 出版日期： 2007/06/19 作者姓名： Bartlett, Christopher A.;Hall, Brian J.;Bennett, Nicole 商品類別： General management 商品規格： 24p 再版日期： 2008/06/30 地域： 產業： Electronics manufacturing;Energy and natural resources sector;Transportation and distribution 個案年度： 1997 - 2007
商品敘述：
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE''s organic growth initiative. Follows the company as these changes are driven through the business units, focusing on GE Transportation as it launches a series of groundbreaking, green products--from the Evolution Locomotive to the Hybrid Locomotive. The growth process transforms the culture within GE Transportation, leading to a redefinition of the marketing role, the implementation of a "growth leader" profile and new decision-making processes to encourage innovation and risk. Finally, presents a critical decision point, as Transportation executives must decide whether or not to support the high-risk Hybrid Locomotive project.
涵蓋領域：
Change management;Growth strategy;International business;Leadership development;Marketing management;Process design;Risk management
相關資料：
, (8441), p, by Christopher A. Bartlett, Brian J. Hall, Nicole Bennett;, (9-908-413), 16p, by Christopher A. Bartlett
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